Digital marketing is not about marketing to any client, It is about knowing your target clients and then market relevant advertisement about your business. For getting good leads you need to target relevant audience and setup your Digital marketing campaign accordingly. There are many platforms for digital marketing for example Google PPC(Pay Per Click), Facebook, LinkedIn, Instagram, Email campaigns and Twitter. Marketing should be made such that it appeals to maximum people and thus generate leads. Facebook allows you to micro target according to age, gender, interests and location. In Google PPC(Pay Per Click) it shows your advertisement on top based on the user search. We research about the product and also its competitor and also select the platform which is most suitable for your business. We strategies effective Digital marketing for you to generate leads.